A few years ago, while discussing with a friend about how to optimize recycled items into fashion accessories, the idea of using inner tubes from discarded tyres came into my mind. During my travel to developing countries, I’ve been amazed by how people were re-using materials that were considered waste by others. Their creativity and the environmental benefit of re-using waste inspired me to develop a line of accessories that incorporates recycled materials. Starting with discarded inner tubes, we’ve experimented and acquired a confidence in launching a high quality, fashionable and durable product while taking off the pressure from the environment.
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